AI Reporting Tools for Marketing Agencies: What They Can and Can’t Do
If you’ve ever spent a Friday afternoon copying numbers from Google Ads into a spreadsheet, then pasting them into a slide deck, then realising the clie…
How to Brief an AI Tool Properly (And Why Most People Skip This Step)
Most people who complain that AI gives them rubbish output are right. But the problem usually isn’t the tool. It’s that they walked in, typed something …